5 forces model on Qatar airways Assignment Example | Topics and Well Written Essays - 500 words

5 forces warning on Qatar airways - Assignment ExampleQatar airways flies to 119 terminuses and travellers apprise connect from Doha to terminuses such as Bangkok, Maldives, Nairobi, Dubai, mantlepiece Town, Colombo, Seychelles and Dar es Salaam. The airline controls 110 aircrafts including cargo aircrafts. It has various subsidiary companies including United Media International, Doha International Airport, Qatar air Catering Company and Qatar Aviation Services. Qatar Airways has employed more than 20,000 individuals (Tower, 2007).The airline has a noble capital expenditure. This is because the cost of leasing and buying aircrafts are very high. Also, manpower, customer service, security and safety measures costs are very high. Moreover, there are other airlines that exist and have high consumer dependability and brand value (Tower, 2007).There is a lot of competition as every airline wants to tap into new terminuses, provide different service like better menues and increasing in-flight channels (Tower, 2007). Also, many airlines are utilizing the use of extensive marketing.The airline effort can be affected by the suppliers through their capabilities of reducing the quality of purchased goods and services or heave prices. Globally, the airline industry has hold suppliers, namely Airbus and Boeing. Thus the suppliers power is very high due to the limited suppliers having a control on the market. This is because the products manufactured by these suppliers have a huge demand (Tower, 2007).Qatar airways has high performance standards, including customer service, security and safety. The airline has broad marketing strategies in building a toilsome brand. It also provides unique services, provides different customer oriented services concerning luxury and convenience (Tower, 2007).Qatar airways has a hub that is development properly and has brand new aircrafts in improving the confidence of their customers. Marketing and brand building can make Qatar ai rways to increase its brand (Tower, 2007).The